Great Social Media Idea: Crowdsourced Commercial

Going to be a quick one today, but I wanted to share with you all this cool idea that I saw from University of Florida:

Post by University of Florida.

In a lot of ways, this reminds me of what Duke did last year, when they made a TV commercial with user-generated social media content. It's a really fun idea, and it's a fantastic way to get some creative and 

I'm looking forward to keeping tabs on Florida's project and following along the #UF15Seconds hashtag to see what type of things people are posting and sharing. Also, it's worth noting that the 15 seconds makes it perfect for Instagram video, which I'm sure was the driving motivation for using that time limit.

Very cool idea, Gators!